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B&R Blog

Impartial information, guidance and advice you can trust from the team at the Blossom and Root Wellbeing and Lifestyle Store.

How can you tell that a brand is truly cruelty free?

There are plenty of skincare brands that shout about their cruelty free credentials, but how can you be sure that you are buying in to a brand that is genuinely committed to animal welfare?


Increasingly, discerning consumers are questioning the ethics and values of the brands they purchase and in particular their stance on animal welfare. Consumers considering a skincare or cosmetic brands have been at the forefront of this movement for some time, driven by retailers such as Lush and the Body Shop and Cruelty Free  accreditation is fast-becoming the norm when purchasing skincare and cosmetic products.

As educated and informed shoppers seek reassurances that brands are genuinely committed to animal welfare and not just using it as a marketing ploy, how can you be assured that a brand is fully committed to animal welfare?

When selecting products for the store, we undertake extensive research to understand the brands position on animal welfare, along with their committment to waste and environmental impact. For example, we’re incredibly happy to stock of the Ben and Anna deodorant range. The brand has a very simple statement about all of its products, to confirm that,

All our products use ingredients of natural origin only and are certified accordingly. All ingredients are always vegan and microplastic-free. None of our products have ever been tested on animals. Our packaging material is always chosed wisely in order to have the lowest impact on our envirnoment as possible.


We always strive to do our part, but to ensure you have absolute confidence in us and our products, there are some sure-fire ways to spot that the products you purchase are genuinely 100% cruelty free – whether it’s face serum for dry skin or unperfumed cruelty free shower gel.

1) The certified bunny logo on packaging is the quickest way to identify cruelty free products. However not all logos are official so check before you buy.

The correct Leaping Bunny cruelty free logo.

2) Check the ingredients list. Initially it may take time to research ingredients, but you’ll soon know what to look for and be able to interpret an ingredient list at the drop of a hat. For example, collagen is widely used in skincare and often it is sourced from fish or cows.

3) Go digital and use the cruelty free apps such as Bunny Free or Leaping Bunny. Assuming the app is regularly updated, this is a brilliant way to know your products if you need a quick reference. 

4) Contact the company yourself. It’s direct and will achieve the most updated result, even if it takes a little more time. Companies who are passionate about cruelty free products will be prompt in replying and clear in their stance. Always be aware though that some brands are part of larger organisations, who themselves, may not take the same stance as the brand.

5) Ask the experts. The internet is brimming with bloggers and journalists who specialise in cruelty-free products. Use these resources to your advantage, although beware that they may be paid to advertise certain products, so it may not be an entirely objective opinion.

Whatever approach you choose, take comfort in the knowledge that you’re campaigning for a more ethical approach to buying products. You can also rely on us for cruelty free skin care – whether it’s a simple face serum for dry skin, unscented shower gel or handmade soap. Please feel free to contact us at any time – we love talking about our ethics and brands!

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